What to look for in a business coach

What to look for in a business coach

Looking for some coaching but not sure where to start?

Any business coach worth their salt knows it’s about empowering the client to make progress on their business journey Personally when I work with clients I really enjoy helping them discover their own ‘light-bulb’ moments. It sounds cliche but I really do find them, and fast, because I take the time to listen.

What should you look for though when choosing a coach?

1. Honesty and integrity

A big one to start with; check out their testimonials, see who they have worked with, what is their background? Do they offer any sort of trial before you book on a retainer?

2. Do they share the same drive and values as you?

Do they have the minerals to help push your business forward? Do they come across as someone who just talks the talk, doesn’t walk the walk and certainly doesn’t lead by example? There are many cookie cutter coaches in the industry, take time to look for the ones that match your values.

3. Have they failed?

Yep, find out if they have failed at business before. The best coaches usually have, this life experience has enabled them to learn from their mistakes and guide you accordingly.

I am happy to chat with anyone over the lessons I have learnt from two previous ‘failures’; I feel they do actually make me a much better coach.

4. Will they bring out the best in you?

Seriously, you must ensure that they have the ability to bring your best thinking out; after all one your best assets is your own brain, plus your gut instinct is seldom wrong. A great coach will listen and then help you facilitate your best thoughts, then they will help you make them a reality and get your processes organised.

A great coach can do all that and more. A great coach should do all that and more.

5. Don’t be afraid to receive a boot up the bum

Another biggy. Whichever coach you choose will need to be able to not only support you but to give you a boot up the backside when it’s required too, why?

Because you are not employing a cheerleader; that’s what your family is for (if they get the entrepreneur thing that is?). You should be coached by someone who wants to see you succeed, so they need to be able to give all types of feedback to you. So, listen to what they have to say and don’t be afraid to ask for help, advice and guidance.


Ultimately do you need a coach? Well if you have landed on this page then their is a chance that you are at least considering it. Why not pick up the phone and have a free introductory chat with me about my services and how I may be able to help your business grow? I look forward to hearing from you.

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